Privacy Policy

ProCattle.com (referred to herein as "ProCattle," "we" or "us") is committed to protecting the privacy of users of the ProCattle.com website ("ProCattle.com"). This statement (the "ProCattle.com Privacy Policy") discloses ProCattle's privacy practices. The purpose of this statement is to inform you as to:

What kinds of information ProCattle collects from users of ProCattle.com and how such information is collected; How the information is used by ProCattle; Whether ProCattle discloses any user information to third parties; How you can access, update or delete any information collected about you by ProCattle; and The security procedures implemented by ProCattle to protect your personal information.

By using ProCattle.com, you signify your assent to the ProCattle.com Privacy Policy. ProCattle reserves the right to change, modify, add, or remove portions of the ProCattle.com Privacy Policy at any time. If so, any such changes will be posted on this page. Please check this page periodically for changes. Your continued use of this site following the posting of changes to the ProCattle.com Privacy Policy will mean you accept those changes. If you have any questions about the ProCattle.com Privacy Policy, please e-mail us at .

COLLECTION AND USE OF INFORMATION BY PROCATTLE

Generally, you can visit ProCattle.com without revealing any personal information. Like many websites, ProCattle.com's web servers collect the Internet Protocol addresses, but not the e-mail addresses, of visitors. ProCattle may use this information to measure the number of visits, average time spent on the site, pages viewed, and other such statistics. ProCattle may then use this information to improve ProCattle.com.

You may be asked for personal information, including your name, e-mail address, mailing address, telephone number, company name, fax number, and password (collectively, "Personal Information") when you register for certain services offered by ProCattle, send e-mail to ProCattle, respond to e-mails from ProCattle, post messages or upload content using ProCattle.com. ProCattle also may receive personally identifiable information about you from other users or third parties who may communicate with ProCattle about you. ProCattle automatically collects and stores statistics and other information about you and your online activities both on an aggregated, non-personally identifiable basis and in a manner that may allow us to associate such information with other personally identifiable information about you. ProCattle may use your information on an aggregated basis to do such things as operate ProCattle.com, enhance and improve ProCattle.com, and sell and deliver advertising. ProCattle also uses this data, both aggregated and personally identifiable, to enhance your onsite experience by displaying promotions, advertisements and content that we believe will be of interest to you.

Your Personal Information may be used by ProCattle to provide you with information regarding its products and services. For example, ProCattle may use your e-mail address to send you special announcements and notifications of new listings, services or promotions that may be of interest to you. ProCattle may use your mailing address to send you information related to our services. ProCattle may also use your mailing address to send you special announcements and notifications of listings, services or promotions that may be of interest to you. In order to bid on cattle listings through ProCattle.com, you must submit to a credit check and background check. In order to obtain a credit report and background report, ProCattle may request additional financial and personal information from you. This information will be used in order to run a credit check and background check, and may be shared with the parties who provide such investigative services on behalf of ProCattle.

A cookie is a small amount of code that a website sends to your browser. It may then be stored on your hard drive so that ProCattle can recognize you when you return and can keep track of information specific to you. ProCattle uses cookies in order to provide information that is targeted to the interests of our users and to better understand how users use ProCattle.com, which in turn helps ProCattle focus its resources on features that are most popular with users. [Additionally, consistent with standard practices in the Internet industry, you may occasionally receive cookies from advertisers you link to from ProCattle.com. ProCattle does not control these cookies, and they are not subject to the ProCattle.com Privacy Policy.] If you prefer, you may set your browser to ask for your permission before your receive a cookie.

DISCLOSURE OF USER INFORMATION TO THIRD PARTIES

As a general practice, ProCattle does not sell to, or share your Personal Information with third parties. However, on particular pages where we ask for Personal Information, we may explicitly tell you that the data we are collecting on that page will be provided to third parties, in which case those disclosures shall override anything to the contrary in this policy. Wherever possible, ProCattle will give you the ability to "opt out" of receiving such communications and information. Your telephone number will be used if there are any customer service issues that might need to be addressed. ProCattle will never share your financial information with any third parties other than vendors or suppliers (as necessary to fulfill transactions on ProCattle.com). Except as provided herein, your specific Personal Information will not be shared with any third parties, unless ProCattle believes in good faith that the law requires it, or if such disclosure is necessary to protect the rights or property of ProCattle.

While your specific Personal Information will not be shared, from time to time, collective and aggregated user information will be disclosed in order to describe ProCattle's services and user demographics/psychographics to prospective advertisers, partners, research companies and other third parties so they can target their messages to a specific audience and conduct requested research studies on our behalf. Your specific user habits within ProCattle.com will not be disclosed to any third parties. Although your privacy is very important to ProCattle, due to the existing legal and technical environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. For example, ProCattle may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.

Additionally, we can (and you authorize us to) disclose any information about you to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate to investigate or resolve possible problems or inquiries. Links ProCattle.com contains links and references to other websites and organizations, including websites not under the control of ProCattle. Please note that different rules may apply to the collection, use or disclosure of your information by operators of such third party websites. ProCattle encourages you to investigate and ask questions before disclosing information to third parties. Although ProCattle tries to link only to sites sharing its high standards of privacy, ProCattle is not responsible for the privacy practices of linked sites.

INFORMATION SECURITY

ProCattle uses reasonable precautions to keep the personal information disclosed to it secure and to disclose such information only to third parties it believes to be responsible. However, ProCattle's affiliates and third party Internet sites and services which are accessible through ProCattle.com, or parties whom we inform you are collecting data in connection with sweepstakes, promotions and other activities, have separate privacy and data collection practices, independent of us. We have no responsibility or liability for any actions of any third parties which receive the information.